It’s no secret that video marketing is becoming essential for businesses advertising online. But do potential legal clients really watch attorney videos, and if so, what kinds of videos are most likely to result in conversions? Brand Videos: Brand videos are an incredibly useful tool for introducing your potential clients to your attorneys in a personal and interactive way. It can be difficult for potential clients to make the decision to pick up a phone and to call an attorney. Brand videos allow these potential clients to learn about your firm and to develop a more personal connection with your attorney, making them much more likely to take the first step and make a phone call. Case studies and client testimonials: If you want to demonstrate your attorneys’ successes, there are few better ways to do so than to showcase case studies and client testimonials on your website. These testimonials...
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